top of page
Project
Wereldmuseum Amsterdam
Service Design
This concept invites local residents to share their personal stories, heritage, and culture through a dedicated Neighborhood Stories Exhibition.
Roll
Service Designer
Design challenge
How can we add a new experience to the Wereldmuseum for local residents to share their cultural background, fostering a more positive experience and strengthening their connection to the neighborhood?
Research
Problem Analysis
During our assignment for Het Wereldmuseum, we identified several key challenges. Through discussions with the client and additional research, we visualized the issues using the Fishbone Method. This approach helped us map the underlying causes of the problems.
Research Methods
Interviews
Observations
Trend analysis
Findings
Pandemic
Impact of the COVID-19 Pandemic
Visitor numbers dropped significantly during the pandemic and remain below pre-2019 levels. Larger museums have recovered faster, suggesting a structural issue in regaining visitors.
Brand Awareness
The museum rebranded from Tropenmuseum to Wereldmuseum on October 4, 2023, to emphasize inclusivity and global focus. However, poor communication means many still associate it with its old name, limiting visibility and appeal.
Spatial Layout
The museum lacks a clear layout, leaving visitors unguided. While intentional, this can cause confusion and lower engagement compared to other museums with more intuitive navigation.
Proposition
"Neighborhood Stories"
We proposed a temporary exhibition where local residents contribute personal artifacts and stories representing their cultural heritage. This "Neighborhood Stories" exhibit highlights the diversity of the surrounding community, fostering a sense of belonging and mutual appreciation.
Features
Invitations personalized for local residents, delivered as postcards with a QR code for participation.
User-generated content (UGC) shared on social media to amplify visibility and engagement.
A welcoming launch event with cultural tastings and storytelling.
Prototype Overview
The "Neighborhood Stories" prototype combines a physical invitation and a digital platform to engage the community effectively.
Beste buur
Omdat onze gemeenschap een bron van inspiratie is, willen wij dat samen met jou vieren!
We nodigen je uit voor een bijzondere tentoonstelling waarin jij en je verhaal centraal staan. We hebben één verzoekje....
Elke buurt is een verzameling van unieke herinneringen, daarom vragen we jullie om een bijzonder voorwerp mee te nemen voor onze erfstuk-expositie, speciaal voor de buren!
Bijvoorbeeld iets dat jouw verhaal of onze buurt op een bijzondere manier laat zien.
Wil je meedoen? Laat ons weten of we op jouw komst kunnen rekenen en welk voorwerp we mogen verwachten. Scan de QR-code om je aan te melden. Samen maken we er een inspirerende ervaring van!
We hopen je snel te zien.
Met vriendelijke groet,
Het Wereldmuseum Amsterdam
Physical Invitation
Postcard Design: Easy to distribute and creates a personal connection.
QR Code: Directs recipients to a dedicated landing page.
Goal: Encourage participation and build a welcoming atmosphere.
Digital Landing Page
This landing page was designed for Wereldmuseum Amsterdam to promote a unique community-driven exhibition where local visitors can share personal artifacts and stories or simply explore the exhibition as attendees.
This landing page was created for Wereldmuseum Amsterdam to promote a special exhibition where community stories take center stage. The design focuses on two distinct audiences through clear and intentional call-to-actions. Visitors who wish to contribute an artifact can easily access a dedicated registration form via the prominent “Ik neem een voorwerp mee” button. For those who simply wish to visit and explore the exhibition without contributing an artifact, the “Ik registreer me als bezoeker” button leads to a separate registration form.
By providing these two pathways, the landing page ensures a seamless experience for both groups of visitors.
Visitor Registration Form – Wereldmuseum Amsterdam
This form is for visitors who wish to attend the special exhibition without bringing an artifact.
By registering, attendees can enjoy the exhibition and discover the unique stories from their community at a reduced entry fee. The form collects essential contact details and includes clear privacy terms to ensure a seamless and transparent registration process.
Artefact Registration Form – Wereldmuseum Amsterdam
TThis form allows visitors to contribute an artifact to the exhibition. Participants are required to upload an image and provide a brief description of the object to illustrate what they plan to bring.
This helps the museum assess the artifact's relevance and gives them the opportunity to decline items that may not fit the exhibition. Users can also indicate whether they wish to leave the artifact at the museum or take it home after the event. Contact details and clear privacy terms ensure a smooth and transparent process.
bottom of page